Mobile Messaging

“There will come a time when it isn’t ‘They’re spying on me through my phone’ anymore. Eventually, it will be ‘My phone is spying on me.”

— PKD

If you know anything about the growing world of mobile messaging, you know what a powerful tool it is to not only encourage people to spend money in both “freemium” and premium games and apps, but it’s ability to message a consumer anytime, anywhere.

Almost all consumers own a smart phone that they carry with them at all times. This means that a game, service, brand, or any other commercial enterprise has the opportunity to message to a consumer where ever the consumer happens to be.

The primary mobile messaging tool is called a push-notification (PN). PNs are messages that pop-up on your phone telling you about an app or game event. PNs can also be used to message a consumer about a sale or promotion — or simply just to reengage the user. For instance, when someone likes a photo I took on Instagram, I get a PN that alerts me.

I’ve worked on about every EA mobile game in terms of mobile messaging, but I’ve focused mainly on World Series of Poker and MONOPOLY Hotels. Please see the links below to get a feel for some of the strategies we have executed (or are in the process of executing).

To see these campaigns, click here.