Conceptual Ad Campaign & Trailer: World Series of YAHTZEE
by S.M.I.
I was tapped to rebrand the YAHTZEE franchise as a high-octane, rock n’ roll inspired dice game. Per the marketing team’s request to differentiate this game from the traditional YAHTZEE game, I came up with this line, which later became our core positioning statement: From there, I crafted a hair-metal inspired product description. WARNING: I listened to a lot of Guns n Roses when I wrote this: I then partnered with a designer named Sergio Delgado. He was an amazing […]
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Shanon M. Ingles 